British fashion brand Kalikas Armour, of Rochester, launched an exclusive new ‘Majestic Mystics’ womenswear collection inspired by inhabitants of the rainforests during London Fashion Week to celebrate its partnership with Fashion for Conservation…

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©Simon Armstrong www.simonarmstrong.com

 

Kent-based fashion house Kalikas Armour joined the latest campaign by Fashion for Conservation (FFC) to protect rainforests by unveiling a new 11-piece collection inspired by the Amazon rainforest on the Rainforest Runway during London’s prestigious Fashion Week.

FFC has also partnered with The Whitley Fund for Nature, which has engaged the fashion community to become advocates and raise support for grassroots work around the world to protect the threatened habitats on which both wildlife and people depend on for food, water and life. Their patron is HRH The Princess Royal, Sir David Attenborough is a Trustee, and their campaign is also backed by American designer Rene Garza.

Jatin Patel, Creative Director of Kalikas Armour, designed The Majestic Mystics Collection as a juxtaposition of eclectic tribal cultures, nature, symbolism and the rainforest, all translated into a range of statement opulent evening wear, floor-length gowns, cocktail dresses, and sharp tailored suits and jackets.

The collection’s rich colour palette of intense blacks, antique and temple golds accentuated with peacock blues and fire reds is realised through various textures of velvets, tulles, luxurious guipure lace, Jacquards, sequin paillettes and hand appliqués embellished with beads, jewels and Swarovski crystals.

Further adorned with regal peacock headdresses and tribal ornaments, the collection channels the essence of tribalism and celebrates the femininity, strength, power and mysticism of modern womanhood.

‘I am a believer of the power of personal sustainability and responsibility contributing to the whole, and I am always conscious of material excess and waste’

Kalikas Armour

 

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©Simon Armstrong www.simonarmstrong.com

Kalikas Armour has now engaged in a long-term relationship with FFC and its core aims and objectives through fashion and creativity and will be showcasing at the FFC’s big annual Rainforest Gala show in Seattle in June and at Paris Fashion week in September.

Jatin Patel is also co-designing  conservation masks for the gala’s Masquerade Ball.

The Majestic Mystics collection is now available for private orders and wholesale, and Kalikas Armour is open to further collaboration and partnership opportunities.

For more details of the gala and the collection, visit www.kalikasarmour.com and www.fashionforconservation.com